Since 2021 · Tokyo
About Cha Jewels
Cha Jewels began in 2021 as a sole proprietorship serving the Filipino community through live selling. As the business continued to grow, it was officially incorporated as Cha Jewels Co., Ltd. (Ｃｈａ Ｊｅｗｅｌｓ株式会社) in 2024, with its base in Tateishi, Katsushika-ku, Tokyo.
Our journey was built around two questions customers asked again and again:
- Is it authentic?
- What could it be worth in the future?
Those questions shaped the foundation of our business: transparency, authenticity, and informed buying.
We offer carefully selected K18 gold jewelry, Akoya pearls, certified diamonds, natural gemstone jewelry, and quality preloved pieces sourced in Japan. We also create handmade gemstone bracelets, thoughtfully designed and assembled using selected natural stones.
Our new jewelry is made in Japan, and so are many of our preloved pieces. Preloved branded pieces are made by their original brands and authenticated in Japan.
Today, Cha Jewels serves Japanese customers, Filipino families in Japan and the Philippines, and clients worldwide through both retail and wholesale. Whether you are choosing jewelry for everyday wear, celebrating an important milestone, building a collection, giving a meaningful gift, or considering precious metals as part of your personal assets, you receive the same commitment to honest product information and dependable service.
Our record
2021
Began live selling as a sole proprietorship
2024
Incorporated as Cha Jewels Co., Ltd., Tateishi, Tokyo
2026.03
Joined the Tokyo Chamber of Commerce and Industry
2026.09
Joined the Tokyo Katsushika Central Rotary Club
2021 — where it started
The first year of live selling: trays spread across the floor, earrings sorted one by one, pink order slips in every box, and the lives themselves from the desk. Everything began here.
What every listing states
Whenever applicable, our listings clearly show important product details such as metal purity, hallmarks, gram weight, gemstone information, condition, and certification. Jewelry should not be purchased based on appearance alone—customers deserve to understand exactly what they are buying.
- Metal purity
- Hallmark
- Gram weight
- Gemstone
- Condition
- Certification
- Metal
- 750
- Weight
- 1.40 g
- Stone
- Ruby, Diamond
Our Mission
To make authentic, high-quality jewelry accessible to more people through transparent product information, flexible interest-free layaway options, and dependable customer service. We are committed to offering K18 gold, platinum, Akoya pearls, certified diamonds, natural gemstones, handmade gemstone bracelets, and carefully selected preloved jewelry that customers can purchase with confidence.
Our Vision
To become a trusted international jewelry company, bringing jewelry customers can choose with confidence to Japan, the Philippines, and the world. We aim to help individuals and families choose jewelry with lasting personal and material value—whether for everyday wear, meaningful milestones, treasured collections, or future generations.
Our products and services include:
- Retail and wholesale jewelry
- K18 gold and platinum jewelry
- Akoya pearl jewelry
- Certified diamond jewelry
- Natural gemstone jewelry
- Handmade gemstone bracelets
- Carefully selected preloved jewelry
- Jewelry resizing, polishing, and certification assistance
- Flexible interest-free layaway options
- Domestic and international shipping
From new pieces to preloved treasures and handmade gemstone creations, every Cha Jewels item is selected with close attention to authenticity, quality, and lasting value.
Real materials. Clear details. Jewelry you can choose with confidence.