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Loyalty

Loyalty that adds up

Points earn at 1% on the first level, Glimmer, and the higher levels multiply that base rate. One point is worth ¥1 on your next piece. Points stay active as long as you buy something within six months. Points cannot be transferred or cashed out.

Base rate
1%
Glimmer
Point value
1 = ¥1
on your next piece

How the levels work

Your level is set by your lifetime purchases with Cha Jewels. Reaching the next level applies immediately, and the perks start the same day. If 180 days pass without a purchase, your level steps down by one. Spend the amount shown below to regain it.

  1. Level 1

    Glimmer

    Points: 1x

    Lifetime purchases
    On joining
    To regain after 180 days of inactivity
    Not required

    Perks

    • Standard points accumulation
    • Access to loyalty rewards
    • Access to member promotions
  2. Level 2

    Radiant

    Points: 2x

    Lifetime purchases
    ¥1,000,000+
    To regain after 180 days of inactivity
    ¥500,000

    Perks

    • Double points on all purchases
    • Access to exclusive member promotions
    • Priority access to flash sales
  3. Level 3

    Elite

    Points: 2x

    Lifetime purchases
    ¥4,000,000+
    To regain after 180 days of inactivity
    ¥2,000,000

    Perks

    • Double points on all purchases
    • Free shipping every 4 items purchased (min ¥8,000/item)
    • 2% discount for every ¥50,000 order in one invoice
    • Access to Elite exclusive rewards
  4. Level 4

    Crown VIP

    Points: 3x

    Lifetime purchases
    ¥8,000,000+
    To regain after 180 days of inactivity
    ¥4,000,000

    Perks

    • Triple points on all purchases
    • Free shipping every 3 items purchased (min ¥8,000/item)
    • 3% discount for every ¥50,000 order in one invoice
    • Mystery gift with every shipment
    • Access to Crown VIP exclusive rewards

Join the program

Joining is free. Sign in with your email and points start with your next purchase.

Join free